The issue with boycotts is getting people on one accord. At the University of Missouri, the money is with athletics. The football team had the power and the University knew that. In our current society people are so “me” driven that they are often not willing to inconvenience themselves even for a couple of minutes to solve a bigger problem.
You have terrible cable providers, or you pay too much for Internet? What if you could get everybody to drop cable and get a lesser service for just two months in your city, town or state? You know what would happen? You would probably get whatever you demanded, because they are not willing to lose that kind of money. The next iPhone that is released or Samsung, organize a nation wide boycott to make them go down on the price…if you slump their sales, they will make adjustments because their stocks would start to fall, people would start selling shares…it is all about the money.
This past Wednesday students at Ithaca College staged a walkout, in protest of their president and racial events that students feel were not handled properly. Here is the thing, the whole school can walkout, and nobody in that administration is going to budge. But, if you can affect the bottom-line of the university, those in power will begin to listen. So if Ithaca College does not have a strong sports program that unite with the students, or can get a large donor to the college to side with them it may be hard for them to get the changes they want. Only time will tell.
This will not be the last set of boycotts, walkouts, hunger strikes, etc. These may actually become cyclical. If this was not football season the situation in Missouri may have ended up differently. Now, as we are headed into college basketball season, the power will be with the basketball teams, and then back with the football teams in the fall.
If these students or faculty do not have the support of the money machines of the campus, not much is going to change. But, if a basketball team says they will not play a nationally televised game, against a high ranking opponent…trust me the money that will be lost, is not worth it and the university will come to some compromise to keep from losing the money.
That being said, there may be one (because their always is one) university or college that is willing to lose the money, because they have enough deep pocket alumni who will support their cause of not “yielding to the students.”
Let me wrap this up. Within the US there are a lot of issues boiling on the surface. Some that are getting attention and some that are being ignored. I honestly believe we are still on the upward swing; we have not reached the crest of these issues. As we head into the holidays and into 2016, we will see more issues and concerns hit the fan.
This situation in Missouri is just the tip of the knife; we are going to see more economically focused protests and boycotts. If organized correctly, at least in the near future, it will tip the power scale in favor of the protestors.
The power is in the boycott…and things look like they are going to get messier and perhaps be that way for a bit.